Posted September 26, 2023
Domestic and international visitors to and within Granville County spent $58.92 million in 2022, an increase of 17.8 percent from 2021 exceeding the statewide average by over 2 percent. This increase in spending saw Granville move into the top ten of growth rate for visitor spending in the past year according to an annual study commissioned by Visit North Carolina, a unit of the Economic Development Partnership of North Carolina. Granville is one of only two counties in the statewide top ten classified as rural along with Caswell County.
“Since the pandemic, Granville municipalities, organizations, restaurants, retail shops, recreation, and hotels have made a collaborative effort of improving and creating attractions, activities and events that would not only attract visitors, but keep them coming back for more,” said Angela Allen, Director of the Granville County Tourism Development Authority. “Granville has so much to offer to visitors year-round and our growth in spending shows the amazing progress and momentum for our local economy.”
Tourism impact highlights for 2022 for Granville County include:
- The travel and tourism industry directly employees more than 311 in Granville County.
- Total payroll generated by the tourism industry in Granville was $13.2 million.
- State tax revenue generated in Granville totaled $2.4 million. About $1.9 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.
The past year showed a strong resurgence of tourism spending across North Carolina. The overall growth rate statewide was 15.2 percent pushing visitor spending to a record of $33.3 billion. Forty-five of the state’s 100 counties had double-digit increases in visitor spending.
These statistics come from the “Economic Impact of Travel on North Carolina Counties 2022,” which can be accessed at partners.visitnc.com/economic-impact-studies. The study was prepared for Visit North Carolina by Tourism Economics in collaboration with the U.S. Travel Association.
To keep up with the latest events and activities happening in Granville County, subscribe to the Visit Granville County newsletter and regularly check the calendar of events on the Visit Granville NC website.